Humm Social
Humm Social
Social Media Management and Content Creation


about HUMM

Humm Social is a social media marketing and content creation company founded by Tonya Schabacker and based in Austin, TX. Tonya uses her background as a professional photographer to help small businesses produce high-quality content for their social media and marketing needs.

Tonya specializes in creating original content and day-to-day management of the social media channels of small and medium-sized businesses who are ready to grow and target customers, followers, and fans.






High-quality original photography for your company’s social media channels can be expensive and hard to come by. But my experience as a professional commercial photographer has taught me how to work fast and affordably while maintaining a very high taste-level. I love to plan and execute in-house studio shoots for my clients’ products, creating engaging images that make their social media feeds shine and attract new followers — while doing it very cost-effectively. All original still and video shoots include unlimited usage agreements so you never have to worry about royalties or hidden fees.


There’s no substitute for amazing original photography, but in many cases it’s simply too cost-prohibitive for every image you use to be original. This is where tasteful curation comes in. By smartly using some of the amazing content that already exists on the web, your feeds can be funny, timely and relevant without the expense of daily photo shoots.

I also moderate and edit comments, answer customer questions, and engage personally with your followers to ensure your pages never appear unattended. This active listening also includes specific news alerts and competition monitoring in order to stay on top of any issues that arise and need to be attended to.

Tonya is the total social package – excellent copywriting skills and an extremely gifted photographer to boot. With the added bonus of extensive knowledge of the Austin food, dining, and music scene, she is fantastic at adopting brand voice and produces great, timely and beautiful content for our clients. She’s become an extension of our team!
— Hannah Young - Account Executive at Door Number 3

paid SOCIAL advertising

It’s no secret that many social media channels have abandoned organic results altogether in favor of a pay-for-play model. That means your posts and content may have to be boosted to custom-targeted audiences based on locations and interests that best suit your needs. I am able to turn original content into effective paid advertising initiatives — from simple paid boosts to relatively complex custom audience building and A/B testing, including analyzing essential metrics to make your efforts work harder.

Digital media buying can get very sophisticated very fast, and in the instance that your paid advertising needs are beyond what I am comfortable with, I am happy to refer you to a more media-focused partner who can handle bigger, more complicated buys.

custom solutions

Whether you need it all, or just a piece, I am happy to work with you to figure out the best mix for your budget. Let’s talk about it.

We worked with Tonya for a few years as we were growing our brand and she not only gave us high quality visual assets, she also managed our social media accounts and did a fantastic job. She was easily accessible and very organized.  We highly recommend her.
— Alyson Eberle - Founder/CEO of Pure Spoon



I don’t follow a one-size-fits-all model, as it seldom works for social media. Every small business is different and has different needs. What tends to work best is having a quick conversation about what you are looking for — hours per month, number of original photos needed, etc., so that I can put together a package that works within your budget. I also don’t lock you in to pre-arranged commitments, so can we grow together and make adjustments along the way.






Just some of the great young brands I’ve been able to help.




A few samples to look at. If you have any questions about my experience in a specific category or industry, please do reach out.


Visit here to see more of Tonya’s work.



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